The Nutella Bread Bar Is Coming to Miranda (And Yes, There Will Be Free Sourdough + Toppings)
Get ready to drizzle, spread and snack your way through this pop-up
Nutella Bread Bar, Miranda
This weekend, something sweet is landing at Westfield Miranda — and if you’re a sucker for artisan sourdough, drippy chocolate hazelnut spread and the thrill of building your own perfect bite, you’re going to want to stop by.
On Saturday 20th and Sunday 21st September, Nutella is popping up in Miranda Westfield on Level 1 with their Nutella Bread Bar — a limited-time activation that celebrates one of life’s simplest pleasures: Nutella and fresh bread. It’s all part of Nutella’s nationwide “Nutella Loves Bread” campaign, spotlighting bakery culture and the iconic combo that’s stood the test of time (and breakfast tables).
Teaming up with Sydney’s own Sonoma Bakery — known for their hand-crafted sourdough and meticulous baking process — the Bread Bar will be serving complimentary slices of fresh artisan sourdough topped with delicious swirls of Nutella and a range of creative extras so guests can customise their own dreamy toast moment. And yes, it’s totally free.
If that wasn’t enough to entice you, there’s more.
In celebration of the campaign, Nutella has also joined forces with Italian kitchenware brand Alessi to release a limited-edition Nutella x Alessi breadboard. The staple piece (valued at $250) is all about elevating your everyday rituals — think crisp slices, Sunday brunch spreads, and low-effort hosting that looks anything but. And with 400 of these up for grabs, shoppers can enter to win by simply purchasing a specially marked jar of Nutella, keeping the receipt, and heading to nutella.com/winsummer to enter.
For those lucky enough to visit the Miranda pop-up in person, expect more than just a free bite. There’ll be interactive activities, sweet giveaways, and a chance to soak up the full Nutella experience — whether you’re rolling solo or bringing the whole fam. And let’s be honest: there’s something universally nostalgic (and just plain fun) about spreading Nutella on warm, fresh bread.
So add this one to your weekend plans and come hungry!
Details:
Westfield Miranda — Centre Court (Ground Floor), just outside Fone King
20th and 21st of September 2025